What woolen coats are popular this year? Analysis of popular trends on the entire network in the past 10 days
With the arrival of autumn and winter, woolen coats have once again become the focus of fashion. Based on the hot search data on the entire Internet in the past 10 days, we have compiled the most popular woolen coat styles, colors and matching trends in 2023 to help you easily grasp the trend.
1. Top 5 popular woolen coat styles
| Ranking | shape | Search volume increase | Represent the brand |
|---|---|---|---|
| 1 | short silhouette | +218% | Max Mara,Totême |
| 2 | Double breasted long style | +175% | Burberry, Ordos |
| 3 | Splicing design | +142% | Jacquemus, Isabel Marant |
| 4 | vintage plaid | +126% | RALPH LAUREN, Zhihe |
| 5 | oversize boyfriend style | +98% | Balenciaga, Miu Miu |
2. Analysis of popular color trends
The colors of woolen coats this year show a polarizing trend:
| Color system | representative color | popularity index | Suitable occasions |
|---|---|---|---|
| classic neutral colors | oatmeal gray/camel | ★★★★★ | Commuting/Daily |
| Highly saturated bright colors | sapphire blue/burgundy red | ★★★★☆ | Party/Date |
| Soft Mist Macarons | Taro purple/mint green | ★★★☆☆ | leisure/vacation |
3. New trends in material technology
According to e-commerce platform sales data, the material characteristics that consumers are most concerned about:
| keywords | Search share | price range |
|---|---|---|
| 100% wool | 38% | 800-2000 yuan |
| Environmentally friendly recycled fabrics | 25% | 500-1200 yuan |
| Waterproof treatment | 18% | 1200-3000 yuan |
4. List of effects of celebrities carrying goods
Celebrity styles that have recently triggered a rush of buying:
| star | Same brand | Single product characteristics | Search volume for the same style |
|---|---|---|---|
| Yang Mi | Acne Studios | asymmetrical cut | 560,000+ |
| Xiao Zhan | Gucci | College style pattern | 480,000+ |
| Yu Shuxin | SHUSHUTONG | bow decoration | 420,000+ |
5. Recommended outfit formulas
According to the actual matching combinations of fashion bloggers, the three most popular combinations are:
1.Short woolen + high-waisted wide-leg pants: Elongated proportion, suitable for small people
2.Long woolen + over-the-knee boots: Full aura, a must-have for royal sisters
3.Colorful wool + same color layering:Create a sense of luxury
6. Purchasing Decision Guide
1.Northern usersIt is recommended to choose thickened models with wool content ≥80%
2.working womenPrioritize H version + knee length
3.student partyYou can pay attention to the new styles of fast fashion brands such as ZARA and UR.
Judging from the data, the fashion trend of woolen coats this year emphasizes"Retro and futuristic coexist"Its characteristics require both the practicality of classic styles and the pursuit of innovation in design details. It is recommended that consumers choose items with both warmth and style according to their own needs.
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