How to attract fans in Kuaishou: hot topics on the entire network and structured operation strategies
With the explosive growth of short video platforms, Kuaishou, as one of the leading platforms, how to quickly attract fans has become the focus of creators. Combining the hot topics on the Internet in the past 10 days and the algorithm logic of the platform, this article provides you with a set of implementable fans-building plans from content selection, operation skills to data review.
1. The direction of hot topics on the entire network in the past 10 days (data source: hot list aggregation)
| topic type | Represent content | heat index |
|---|---|---|
| social hot spots | Guide to filling in the college entrance examination application form | 9.2 |
| life skills | Energy-saving tips for air conditioners | 8.7 |
| emotional resonance | Post-00s rectification of workplace gatherings | 8.5 |
| Pan-entertainment | Live clips of celebrity concerts | 7.9 |
2. Four golden rules for popular Kuaishou content
1.Realism first: Kuaishou users prefer "old iron-style" native content, such as the recently popular#country boy renovates old things#topic, a single video has gained an average of 12,000 followers
2.Strong interactive design: Creators who use techniques such as "deduct 1 in the comment area to get the template" have a fan conversion rate that is 47% higher than that of regular videos.
3.Extremely vertical: The beauty field is subdivided into#squareyuan face makeup tutorial#account, the number of fans increased to 86,000 in 30 days
4.Serialized operations: After publishing more than 3 issues of theme collections in a row, users’ willingness to pay attention increased by 2.3 times.
3. Practical fan data comparison table
| Operational dimensions | Basic operations | Optimize operations | Effect comparison |
|---|---|---|---|
| Release time | Release randomly | 20-22pm + 7-8am | Play volume +65% |
| cover design | System screenshot | Three-color text + character expression pack | Click rate +89% |
| Hashtag | single large label | 1 large + 3 medium + 5 small labels | Search exposure +112% |
4. Early warning of three major fans restricted areas
1.Moving plagiarism: Kuaishou banned 238,000 illegal accounts in Q2 2023, 61% of which were due to unoriginal content
2.induce attention: "Follow the lottery" and other illegal words will cause the account to be demoted.
3.Content jump: Food accounts suddenly changed to post film and television clips, and the fan loss rate reached 72%
5. Long-term operation suggestions
It is recommended to establishFan growth system: Exclusive benefit content will be launched for every 1,000 additional fans. The leading Sannong creator "Zhang" has achieved an annual increase of 3.4 million fans through monthly fan Q&A sessions. At the same time, combined with Kuaishou's "fan group" function, laddered rights and interests are set up to effectively increase fan stickiness.
Through the combined strategy of hotspot capture + vertical cultivation + data-based operations, combined with Kuaishou’s unique community culture, even new accounts can achieve a quick cold start within 30 days. The key is to continue to output high-value content with a sense of "old iron recognition", so that the algorithm and users will like you at the same time.
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