How much does a haircut cost in Shanghai: Analysis of the latest price trends and hot topics in 2024
Recently, the discussion about the price of haircuts in Shanghai has become a hot topic on social platforms. Based on the data of the entire network in the past 10 days (as of 2024), we will analyze it for you from three aspects: price structure, service differences and consumption trends.
1. Panoramic data on haircut prices in Shanghai
According to actual user data from Dianping, Meituan and Xiaohongshu, the average price of haircut services in Shanghai is as follows:
| Service type | price range | Examples of mainstream brands |
|---|---|---|
| Quick cut | 15-30 yuan | Many stars, excellent cuts |
| Ordinary haircut | 58-128 yuan | Yong Qi, Wen Feng |
| designer haircut | 150-400 yuan | TONI&GUY, independent store in Jing'an Temple Business District |
| Perm and dyeing package | 380-2000 yuan | Coconut Island, Aveting |
2. Top 5 hot search topics
| Ranking | Topic content | Platform popularity index |
|---|---|---|
| 1 | "30 yuan quick haircut vs 300 yuan design haircut" | Xiaohongshu 18.7w discussion |
| 2 | Special Forces Style Haircut Guide for College Students | Douyin# views 54 million |
| 3 | Invisible consumption in Internet celebrity stores exposed | Weibo hot search list No. 9 |
| 4 | Japanese barbers come to Shanghai and reservations are fully booked | Dianping search +320% |
| 5 | Jing'an Temple White-Collar Haircut Card Group Purchase | WeChat group forwards 2.4k times per day |
3. In-depth analysis of price influencing factors
1.location differences: The average price in the Lujiazui business district is 45% higher than that in the suburbs. Among them, a Japanese-style salon in the CICC Center quoted 298 yuan for a single item of washing and drying.
2.Technical classification: Of the 27 stores interviewed, 83% adopted the three-level pricing system of "technician-director-store manager", with the price difference reaching 3 times.
3.Peak season fluctuations: The price of perm and dyeing increased by 20% in the two weeks before the Spring Festival, and some stores launched a 68 yuan haircut package during the student season in July.
4. New Trends in Consumer Behavior
| consumer group | Average annual haircut expenditure | Preference characteristics |
|---|---|---|
| Generation Z | 800-1200 yuan | Pay attention to the restoration of the same hairstyle on Douyin |
| middle-aged elite | 3000-5000 yuan | Regular private hairstylists account for 62% |
| Retired people | 400-600 yuan | Loyalty of community old stores reaches 89% |
5. Guide to avoid pitfalls
1. Be wary of "free design" rhetoric. Data from a complaint platform shows that 73% of haircut disputes in Q1 2024 are due to hidden consumption.
2. It is recommended to choose stores with clearly marked prices. The average additional consumption of online celebrity stores is 1.8 times the basic price.
3. Staggered haircuts from 3 to 5 pm on Thursday can save 20% of waiting time, and the peak passenger flow on weekends is 3.2 times that of weekdays.
Summary:The Shanghai hairdressing market shows obvious consumption grading characteristics, ranging from community quick haircuts costing 15 yuan to customized services costing thousands of yuan. It is recommended that consumers choose based on actual needs and pay attention to summer student discounts and new store opening experience activities in the near future.
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